abigail chu
c38 logo.jpg

carbon38

carbon38

 

private label campaign for a new collection launch featuring embroidered eyelet techniques for the first time in activewear [tone: edgy, elevated, fierce].

 
 

photo art direction

 
 

objective | TBA to create variety to summer / moody / shadow play / contrast in vibrant hair... show in active powerful poses yet feminine and edgy poses...

 
 

PR lookbook

 
 

big idea | tba. 

 
 

collection page carousel

 

email designs (VIP early access & launch)

 

ad in the hamptons magazine

 

package insert