abigail chu
c38 logo.jpg




private label campaign for a new collection launch featuring embroidered eyelet techniques for the first time in activewear [tone: edgy, elevated, fierce].


photo art direction


objective | TBA to create variety to summer / moody / shadow play / contrast in vibrant hair... show in active powerful poses yet feminine and edgy poses...


PR lookbook


big idea | tba. 


collection page carousel


email designs (VIP early access & launch)


ad in the hamptons magazine


package insert