abigail chu
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Copy of dapper in deed

dapper in deed

 

complete re-branding for made-to-measure menswear, curated and styled into quarterly subscription boxes [tone: easy, modern, cool].

 
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final logo design

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objective | a brand that encourages men to be both dapper in appearance (schnazzy looks), and dapper in deed (utilizing philanthropy network channels). as an equity holder, i lived and breathed this philosophy when stepping up to entrepreneurial challenges that were not necessarily in my forte, being involved with even non design-related processes.

 
 

full style guide pdf

 
 

big idea | to prove that a for-profit company can do as much—or more—good, following through with honest business practices and mission-based goals. this includes creating jobs for people in the slums of Thailand, using accessories from victims of human trafficking in Cambodia, and sourcing packaging materials from students building schools in India. 

 
 

homepage web design

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packaging designs

 

business cards

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full measurement guide pdf

 
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full press kit pdf

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advertisments

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investor deck pdf

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art direction

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*all images included in above projects were taken via freelanced photographer, directed by yours truly.