abigail chu
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baked and brewed

baked & brewed

 

branding a friend's potential café [tone: intimate, warm, modern].

 
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final logo design

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objective | to consult with client and create a visual identity that attracts customers to come in and enjoy spending time. while the client had to terminate his pursuits because of financial reasons, i was able to collaborate and advise my designs while being very conscious of very tangible business factors. 

 
 
 

full style guide pdf

 
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big idea | to get big city people to experience small town culture by achieving a very personal atmosphere—revolving around the concept of "coming full circle." we wanted to return to that feel-good intimacy, where communities thrived by simply getting to know each other and accepting each other in their personal spaces.

 
 

physical collateral

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business cards

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interior imagery + menu design

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