baked & brewed
branding a friend's potential café [tone: intimate, warm, modern].
final logo design
objective | to consult with client and create a visual identity that attracts customers to come in and enjoy spending time. while the client had to terminate his pursuits because of financial reasons, i was able to collaborate and advise my designs while being very conscious of very tangible business factors.
big idea | to get big city people to experience small town culture by achieving a very personal atmosphere—revolving around the concept of "coming full circle." we wanted to return to that feel-good intimacy, where communities thrived by simply getting to know each other and accepting each other in their personal spaces.